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I'm a creative design leader with experience in user research, product strategy, and cross-functional collaboration. I have led teams through brand diagnostics, co-creation workshops, and user experience projects, delivering impactful, user-centered solutions across industries. From developing innovative sleep devices to redesigning retail spaces, my focus is on creating meaningful designs that enhance both business value and customer experience. Let's connect and explore how design can make a difference! Discover more about the impactful projects I've worked on below. 

Projects

Jun 2023 - Aug 2023

Creative Thinking Facilitator

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Development of Local BSB Market and Consumer Awareness for Georgia Conservancy

  • Conducted a Brand Diagnostic workshop with a group of 7 for the Leadership team of Georgia Conservancy to analyze the root causes for extinction of the North Atlantic Right Whales.

  • Summarized gains, pains, questions, ideas, and time vs. impact map for sustaining the local fishery system.

  • Designed a Co-Creation Workshop to design a roadmap for enabling a market with shifted demand and supply using immersive experiences, emotional significance, visual impact, and other principles.

  • Illustrated the insights from the workshop using customer journey maps, lotus blossom technique and blue ocean strategy canvas and delivered an idea box with a 5-year implementation plan, currently in execution by the client.

Mar 2024 - May 2024

Researcher, Designer​

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SCADpro X The Coca-Cola Company

  • Partnered with 20 cross-disciplinary designers in UX, Advertising, Industrial Design, Themed Entertainment, and Interior Design, collaborating with The Coca-Cola Company to revamp a leading wholesale retailer's cafe experience.

  • Conducted in-depth qualitative and quantitative research, including data collection, interviews, observations, and surveys, to analyze customer behavior, Coca-Cola campaigns, and market trends.

  • Led the rebranding and redesign of the Cafe, addressing customer pain points with custom seating solutions and improved interior layouts to enhance comfort and functionality.

  • Proposed the development of a dedicated app to elevate customer experience and create a versatile, all-in-one environment that adds value for employees and patrons for any occasion.

Jan 2024 - Mar 2024

Design Lead​

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Developing a Sleep Solution for Time Conscious Individuals

  • Established a sleep-focused business with a diverse team of six, to understand the priority of quality sleep for time conscious individuals in their fast-paced life.

  • Generated a comprehensive product development strategy as part of an overall business model, archetypes, jobs to be done, how might we’s, including value propositions, customer segments, key partnerships, sources of production, and distribution channels.

  • Developed conceptual models through guerilla testing with users, translating synthesized ideas into tangible product and app prototypes, for an all-in-one bedside autonomous sleep device.

  • Successfully addressed customer demand for customized sleep environments by providing tailored solutions, thereby empowering individuals to exert control over their sleep habits and transform their spaces into serene sanctuaries.

Aug 2023 - Nov 2023

User Experience Researcher​

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The Ideal Experience of Driving for Generation-Z

Received Lextant Certification: Human Centered Design Research & Insight Translation after successful completion of

the project

  • Collaborated with a team of six, focused on unraveling the intricacies of the driving experience for Generation Z.

  • Led the development of meticulously curated discussion guides, conducted in-depth interviews, implemented cultural probes and sensory cues, performed observational studies, and executed pilot tests.

  • This comprehensive approach was designed to uncover and address the unique needs, desires, and challenges faced by Generation Z in the driving experience.

Work Experience

Jun 2020 - Jan 2023

Design Strategist

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Magic Houz

  • Led a team of 8 designers to develop and implement a strategic roadmap, aligning the company’s mission to launch a new digital experience, and translating high-level goals into operations for a pool of 50+ interior architecture clients.

  • Combined creative design solutions with an iterative test-driven plan and user behavior research to inform space planning, material selection, and branding strategies for the company’s web platform.

  • Liaised with the software development team to launch a mobile app experience for customers.

  • Designed and launched Customer Satisfaction surveys and analyzed feedback data to establish relationships between customer profiles and drop-off points in the journey using statistical methods.

  • Crafted an intuitive User Interface by leveraging well thought layout, color, and typography, enhancing usability, validated through System Usability Scale (SUS) assessments.

  • Combined results from market research, user interviews, ethnographic studies with the statistical scores of web user data to prototype changes on the website using wireframes in Figma.

Tools 

Design, Technical, Documentation

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Education

Feb 2023 - Nov 2024

Savannah College of Art and Design (SCAD)

Savannah, GA, USA

Masters in Design Management

Jul 2013 - Jun 2017

Vidyavardhan’s Institute of Design,

Environment & Architecture

Nashik, MH, India

Bachelor of Design 

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